Page 16 - Exhibition Design Brand Manual

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The background theme should be derived from Brand India Pharma and should convey the essence of the brand.
New age graphics should be created giving the stand a contemporary feel. An asymmetric approach should be
followed while creating the graphic.
An abstracted form of the pharma symbols may also be used in design, keeping in mind that the graphic looks well
balanced. Vibrancy should be an integral part of the design. Importantly the graphic should in no way overshadow
the content or the logo.
The content should be placed 18 inch above the ground on the graphic wall.