Page 17 - Exhibition Design Brand Manual

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The logotype should never be closer to the edge of a graphic than its clear space. Also the logo must be kept separate
and distinct from other elements used in the same format and must never be used in a sentence.
The logotype should never be disproportionate or distorted in any way. In addition, do not add embellishments like
drop-shadows, embossing, etc. to the logo. Always use the original artwork supplied. Do not modify the logo to ft a
design idea —modify the idea to ft the logo.
The proportional relationship between the design mark and name is precise and must be maintained. Respect the
space around the logo, making sure it is visible in the design. As shown below, this is the logo order in accordance
with other brand logos.