Page 18 - Exhibition Design Brand Manual

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16
Colour makes a brand instantly recognisable. The prominent use of these colours over a period of time has made the
signature style of the Pharmexcil stand.
COLOUR
SCHEME
Primary colours
Secondary colours
Head Text colours
Sub Text colours
C - 0
M - 50
Y - 100
K - 0
C - 21
M - 99
Y - 100
K - 15
C - 21
M - 99
Y - 100
K - 15
C - 2
M - 15
Y - 98
K - 0
C - 100
M - 100
Y - 100
K - 100
C - 100
M - 100
Y - 100
K - 100
C - 100
M - 100
Y - 100
K - 100
C - 100
M - 0
Y - 100
K - 0
C - 0
M - 0
Y - 0
K - 0