This Exhibition Design Manual seeks to provide guidelines, templates and information to assist you in ensuring
that the message on Brand Pharmexcil is clear and consistent throughout the Exhibition process. Like any manual,
its objective is to help designers understand the brand and its essence, to come out with creative, target oriented
designs. Since efective branding requires consistency of tone and design, this style guide might impose certain
visual constraints. This, however, should not be taken as a medium to restrict your creativity.