Dr Reddy's forays into branded consumer health products in US

Dr Reddy's has bought six over the counter (OTC) brands from Ducere Pharma, thus making its entry into the US market.

 

May 25, 2016: Dr Reddy's has bought six over the counter (OTC) brands from Ducere Pharma, thus making its entry into the US market. Bufferin, Nupercainal ointment, Cruex nail gel, comtrex and myoflex were the brands bought over used to treat cough-and-cold, pain and dermatology issues. These legacy products are known for their brand equity for several decades.

 

Dr Reddy's is building its brand across existing and new markets through its consistent sales and marketing efforts.

 

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