Page 20 - Exhibition Design Brand Manual

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To highlight the brand logo is most crucial. This means these should be eye catching so that a client recognises the
brand instantly.
Since we want to increase the number of footfalls in the stand, the walkway to the exhibition stand should have large
number of branding elements in the forms of welcome board, banners, hanging banners, cube, fags and standees.
Seventy fve percent of the area inside the stand should be used for branding in the form of posters, wall graphics
and banners.
Logo order should be same throughout the various branding elements. The various branding elements should look
balanced, creating a non-intrusive environment
Moving walkway banners
Moving walkway cube
VIP Room Backdrop