Kopran to launch 15 new products in 2014
The new products will be launched by its newly formed consumer division.
Mumbai, January 3, 2014: Kopran Ltd plans to launch 15 new products in its newly formed consumer division by December 2014.
It may be noted here that the company has already launched a family toothpaste ‘Sparkle’ under the oral care segment and it has a vision to make it a household name in the country. The company plans to launch toothbrush and enter the deodorant category as well.
The overall toothpaste market is estimated at Rs 5,900 crore and is growing at a healthy rate of 12 per cent, according to the company. It may be noted here that Kopran is an integrated company manufacturing active pharmaceutical ingredients and finished dosage forms. It has plants at Khopoli and Mahad, both in Maharashtra.